A strategy answers the question "What?" What do you hope to accomplish? What is the goal? A strategy involves a gathering many ideas and making decisions toward a plan. Factors considered in developing a strategy include:

• Selecting key objectives and appropriate targets (people, organizations,
  laws, etc)
• Understanding the constituencies and resources available and needed
• Reaching a clear understanding of the specific interim goals to reach the
  strategy
• Deciding which tactics to use and when